P R E S S  R E L E A S E

CONTACT: Joy Donnell, Public Relations Director
323.447.8767,
joy@msgoodbag.com
+ FOR IMMEDIATE RELEASE
May 2006

Pictured: Ms. Goodbag giftbag display at the MOCA; Samuel L Jackson with his Marsus and Paul Smith giftbags alongside Joy Donnell of Ms.Goodbag.
Photos © Natasha Jarmon

DRAWING OUT THE INNER CHILD:  MS. GOODBAG CELEBRATES THE “PASSION ART TOUR”

Hollywood-based gifting experts, Ms. Goodbag, created entertaining and relaxing giftbags for supporters of The Rowell Foster Children’s Positive Plan [RFCPP] and its unveiling of the “Passion Art Tour.” With the VIP gift bags valued at $1,000.00, celebrity supporters included Samuel L Jackson, Persia White, Ananda Lewis, Sheryl Lee Ralph, and many others.

LOS ANGELES, CA— All that is in this bag?,” questioned Oscar nominated actor Samuel L Jackson

upon viewing the giftbag display table at the Museum of Contemporary Art [MOCA] on the evening of May

1st. The event was a special gathering of

Hollywood power-players, dignitaries, and

celebrities to unveil the “Passion Art Tour”, a

collection of art by foster care children curated by

the Rowell Foster Children’s Positive Plan

[RFCPP]. Founded over 15 years ago by Victoria

Rowell, star of the CBS daytime drama The Young

and the Restless and herself a product of the

foster care system, the RFCPP introduces

children to fine arts, athletics, and summer camp

programs that forge a strong self-image,

confidence and a sense of personal

achievement. The evening was co-chaired by

LaTanya and Samuel L Jackson alongside captains of industry Carrie and Steven Odell.

Moved by the incredible work that the RFCPP has been doing and motivated to participate in the evening,

vendors across the nation helped Li Sapp-Weaver, founder of Ms. Goodbag, organize a special thank-you

for all the unveiling’s attendees, which included invaluable volunteers, children involved in the program,

and high-profile supporters such as Ananda Lewis of Radio 100.3 The Beat and Persia White of UPN’s

Girlfriends. “My motivation in putting the bag together was to touch the inner child of the youngest

attendee to the oldest because that inner child is where creativity begins,” explains Sapp-Weaver. “The

vendors truly understood our goal and responded beautifully.”

As Lisset Bongionvanni of Astor Chocolate stated, “We felt that the Rowell Foster Children’s Positive Plan is

such a good cause and wanted to help in any way we could.”

The evening’s celebrity supporters, board members, and VIP guests received an elegant $1000 Ms.

Goodbag gift bag sponsored by Moonsus/Marsus, an innovative and functional line of women’s and men’s

bags for the fast-paced lifestyle. Presented in the line’s sleek computer carriers, the gift bag’s contents

include: a special gift from Hollywood jeweler Erica Courtney, limited edition silk neckties by Naked &

Angry, rose-scented bath sets and gift cards from luxury spa Jurlique, Pantina’s brow contouring gel, nail

lacquer, extreme glossy lip color, and bronzing powder in shades from the new Spring line, intimates by

Intimo, Jimmy Belasco designer soy candles, the seductive scents of Klean Bath and Body’s “The Devil

Made Me Do It” Body Scrub, a gift certificate for Elizabeth Cole fashion jewelry, Ideal Shave kits from Peter

Thomas Roth, Dragon-accented cufflinks from In The Cuff, the rhythms of Aloe Blacc and soulful chanteuse

Goapele, and a topping of heavenly raspberry chocolate from Astor Chocolate.

[more]

[Ms. Goodbag/RFCPP page 2]

For the event’s other special guests, gift bags containing Maui Toys’ Electro Lights, Zero Toys’ mini Zero

Blasters, and activity sets from Rose Art nurtured the child within. Other goodies were provided by Astor

Chocolate, Carpe Diem beverages, Fizzit, Aromatic Way bath products, Nestle, and Blue Gem sunglasses.

The gifts were presented in smart and colorfully striped Paul Smith shopping bags, generously provided by

Patrick Vos of the Paul Smith UK store on Melrose in Hollywood. The Paul Smith bags were a perfect

complement for the atmosphere at the modern and elegant MOCA.

All the guests were thrilled by their gift bags, as was evidence in the shrill from one young girl when she

received her Maui toy and other goodies. “It was one of the best ways we could think of to thank everyone

for the time and energy they put toward this extraordinary non-profit’s event,” says Sapp-Weaver with a

smile. For more information about this special evening, please visit www.rowellfosterchildren.org .

GIFT BAG DIRECTORY

MOONSUS/MARSUS -- www.moonsus.com

PAUL SMITH – www.paulsmith.co.uk

ALOE BLACC – www.aloeblacc.com

AROMATIC WAY – www.aromaticway.com

ASTOR CHOCOLATE CORPORATION– www.astorgourmet.com

BLUE GEM – www.bluegem.com

CARPE DIEM – www.carpediem.com

ELIZABETH COLE – www.elizabethcolejewelry.com

ERICA COURTNEY – www.ericacourtney.com

FIZZIT – www.hansens.com

GOAPELE – www.goapele.com

INTIMO – www.playunderwear.com

IN THE CUFF – www.inthecuff.com

JIMMY BELASCO – www.jimmybelasco.com

JURLIQUE – www.jurlique.com

KLEAN – www.kleanbathandbody.com

MAUI TOYS – www.mauitoys.com

NAKED & ANGRY – www.nakedandangry.com

NESTLE – www.nestle.com

PANTINA – www.pantina.com

PETER THOMAS ROTH – www.peterthomasroth.com

ROSE ART – www.roseart.com

ZERO TOYS – www.zerotoys.com

Editor’s Note: Photos of the giftbag display and celebrities are copyrighted and available through Natasha

Jarmon. Jarmon can be contacted at 310-523-1537 or Natasha@naoepix.com

ABOUT MS. GOODBAG:

Ms. Goodbag is a Los Angeles-based event support and product placement company specializing in

producing luxurious giftbags for charity, social, celebrity, and press events. Founded by Li Sapp-Weaver,

Ms. Goodbag has placed giftbags with Patti LaBelle, Chaka Khan, Vivica A. Fox, and many others. More

information can be found at the company’s online presence at www.msgoodbag.com

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MEDIA CONTACTS

Joy Donnell; Press inquiries Natasha Naoe Jarmon; Photos

323.447.8767; joy@msgoodbag.com 310.523.1537; Natasha@naoepix.com